A Card A Day Brings Cars To The Bay!

Greg Buckley

It was just a simple thing. An oil change service, road test, inspection and a general check-over before the trip. I don’t think it could’ve been more than an hour that we had the vehicle in the bay because I saw the “Waiter” tag on the Repair Order which usually confirms a light service for someone who can’t leave us the vehicle or someone who’s vehicle is pretty much up to date and is just in for a fluid change and visual inspection.

This happened to be the latter. Unfortunately, my schedule and workload didn’t permit me to actually converse with the client, which meant that I couldn’t catch up with their life and all they have been doing. It’s important to be the “good ear” every once in awhile. Just like a good bartender, a barber or hairstylist, listening is most important because they need someone to talk to and confide in. She was one of those longtime clients that enjoyed the give and take of a good conversation.

As the day ended and I was reviewing work orders for the day, I was wishing that I could have had the opportunity to say hello or ask about her concerns. It just wasn’t to be. But, I did have a certain tool that comes in handy when these types of situations occur. (and we all know they do) My account at Send Out Cards, gave me the opportunity to re-connect with one of the more valuable clients that I have. The few minutes that it took to pick out the card, write a small note to her and send it out fully stamped was just the ticket to clear my guilt and make that very important, after the sale touch.  

Amazingly, within a few days, she calls me back to say what an incredible gesture to send such a personal card for “just an oil change.” She went on to say that it’s the little things like that that keeps her coming back even though she lives sixteen miles north of the shop. She said that we give her the “warm and fuzzies” and that she can’t imagine going anywhere else. In addition, she was scheduling her mother’s vehicle for it’s routine service the next week.

If your taking the time to read this post, I would like for you to click my Send Out Card page and find out for yourself just how powerful this program can be for your small business. Or you can take this link to a page that will let you send a card for FREE. Go to - Send a FREE CARD NOW

This is really Marketing With Life In Mind!

To The Whole Of Your Business,

Greg