http://www.gjbuckley.com Real Shop. Real Tips. Real Life. Mon, 07 Sep 2009 22:15:32 +0000 http://backend.userland.com/rss092 en Welcome. This is a three part series on the importance of how to build your online presence by starting offline with the simplest of tools. I took this same road to build my own shop's presence by listening to old school experts and studying my own results with the tactics. ... http://www.gjbuckley.com/?p=68 [caption id="attachment_59" align="alignleft" width="130" caption="Hefty trash bag"][/caption] Definition of A Value Proposition - A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. ... http://www.gjbuckley.com/?p=58 It's the yearly attempt to remove myself from day-to-day operations of the shop. Nervous? Sure, but without preparing I sure as heck would feel a lot worse. Do you ever feel that there is never a good time to leave your operation in the hands of your staff? Even though ... http://www.gjbuckley.com/?p=55 [caption id="attachment_5" align="alignleft" width="137" caption="Greg Buckley"][/caption] It was just a simple thing. An oil change service, road test, inspection and a general check-over before the trip. I don't think it could've been more than an hour that we had the vehicle in the bay because I saw the "Waiter" tag on ... http://www.gjbuckley.com/?p=48 [caption id="attachment_34" align="alignleft" width="150" caption="Service Counter"][/caption] That amazing line spoken at the perfect moment by Renee Zellweger in the movie Jerry McGuire to Tom Cruise sealed the deal on the relationship between the two characters who had been somewhat non-committal with each other due to each others experiences with previous relationships. Renee's ... http://www.gjbuckley.com/?p=31 [caption id="attachment_5" align="alignleft" width="137" caption="Greg Buckley"][/caption] After one of the worst weeks in Wall Street history, it's difficult to have a thought on anything else but what may lie ahead for next week. More of the same? Who knows. You are certainly not going to change it (unless you happen to be Hank Paulson ... http://www.gjbuckley.com/?p=22 [caption id="attachment_5" align="alignleft" width="137" caption="Greg Buckley"][/caption] Well this is it. I'm starting down a new path with this first post. After months of being anxious about what I would say, discuss or advise with regard to marketing on my blog, I'm just going to put it out there and let you be the ... http://www.gjbuckley.com/?p=3