Posts under ‘Small Business Marketing’

Here’s a good one for you. A shop owner says that he wants to know how to get to page one on Google because he heard that page one on Google is Internet Heaven. He thinks that a PPC campaign for AdWords will bring 1,000,000,000 eyeballs to his ad and that will equate to 10,000 cars in his bay (per day mind you) and that will be big money in his pocket. He’s got mouths to feed, “big boy toys” to buy and wrenches tha

Definition of A Value Proposition - A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. - Wikipedia
Who would have thought that on a recent vacation to [...]

It was just a simple thing. An oil change service, road test, inspection and a general check-over before the trip. I don’t think it could’ve been more than an hour that we had the vehicle in the bay because I saw the “Waiter” tag on the Repair Order which usually confirms a light service for [...]